The Hand Dyed Shoe Company

The Hand Dyed Shoe Company

The Hand Dyed Shoe Company owner, Simon Bourne wanted a set of images that showcased his new premises and his business. As well as documentary-style imagery, we also took advantage of the fantastic venue to capture a dramatic environmental portrait for his website and social media.

 

Simon Bio:

When Did You Start the Business?

Technically, I started in 2014. But, officially, we became Limited in August 2017, and that’s when I feel like it became a business rather than a hobby.

What Was Your Background Before You Established Your Business?

My background is so varied for a man of thirty-four years old. I’ve worked in retail, the public sector and ran micro-businesses. I’ve written a book, worked in journalism, photography, marketing and sales. I’ve done quite a lot with my fifteen years of professional life. I feel it’s this variation that has given me enough basic understanding of many sectors to form the platform for my company.

What Has Been Your Biggest Obstacle to Overcome in the Business World?

Imposter syndrome, without a doubt. Fear of being found out. Fear of being judged. Fear that I’m out of my depth and I can’t do it. But I’m learning that these fears aren’t exclusive to me. It’s the majority of entrepreneurs. I am working on turning it into a positive thing – when I’m fearful. The fear helps to keep my feet on the ground in many ways. Awards, success, sales, wealth – it’s all temporary if you don’t remain humble.

Can You Tell Me What Your Business Offers?

We craft handmade shoes to order. But it’s not just that. It’s a celebration of individuality – uniqueness is everything. I spent many years playing the clown for everybody else’s benefit, so when I realised that this was what I liked about myself, being different, I turned it into a company.

The buying experience is as unique as the shoes themselves and ‘unique’ is what we strive for throughout the company.

What Makes Your Company Special?

I guess it’s what I’ve just said – the uniqueness. We care so much about our customers, it’s not only a sale. It’s a relationship, and it’s those relationships that I’m so passionate about. We are not just another shoe shop.

What Is Your Greatest Achievement?

If you’re asking me about my business, I would say that winning the Klarna Smoothest Store competition. But I think it’s a collective. I’m so proud of what I’ve built. It’s not one thing I can put my finger on. As I look around my studio, I quite often stop myself in shock as I realise the magnitude of what I’ve created. As I meet my team and we discuss things, I sometimes go blank midway through the meeting, and it’s this zap of realisation – “as if we’re having a meeting about a topic that didn’t exist until I thought of it”. It’s incredibly humbling, and I’m very proud.

What Are Your Hopes for the Future?

I’m very ambitious. I want this to grow and become much more prominent. I talk about ‘the sweet spot’ quite a bit and for me, The Hand Dyed Shoe Company sweet spot is to employ a team – a family – of around ten to -fifteen bodies. To create a brand that is on the tip of people’s tongues when they think of beautiful shoes – rather like Jeffrey West or Oliver Sweeney. The Hand Dyed Shoe Company will spread a universal, co-created feeling of love around the world.

man sitting in-front of shoes
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
man sitting in-front of shoes
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio
Craftsman in studio

The Hand Dyed Shoe Company

The Hand Dyed Shoe Company owner, Simon Bourne wanted a set of images that showcased his new premises and his business. As well as documentary-style imagery, we also took advantage of the fantastic venue to capture a dramatic environmental portrait for his website and social media.

 

Simon Bio:

When Did You Start the Business?

Technically, I started in 2014. But, officially, we became Limited in August 2017, and that’s when I feel like it became a business rather than a hobby.

What Was Your Background Before You Established Your Business?

My background is so varied for a man of thirty-four years old. I’ve worked in retail, the public sector and ran micro-businesses. I’ve written a book, worked in journalism, photography, marketing and sales. I’ve done quite a lot with my fifteen years of professional life. I feel it’s this variation that has given me enough basic understanding of many sectors to form the platform for my company.

What Has Been Your Biggest Obstacle to Overcome in the Business World?

Imposter syndrome, without a doubt. Fear of being found out. Fear of being judged. Fear that I’m out of my depth and I can’t do it. But I’m learning that these fears aren’t exclusive to me. It’s the majority of entrepreneurs. I am working on turning it into a positive thing – when I’m fearful. The fear helps to keep my feet on the ground in many ways. Awards, success, sales, wealth – it’s all temporary if you don’t remain humble.

Can You Tell Me What Your Business Offers?

We craft handmade shoes to order. But it’s not just that. It’s a celebration of individuality – uniqueness is everything. I spent many years playing the clown for everybody else’s benefit, so when I realised that this was what I liked about myself, being different, I turned it into a company.

The buying experience is as unique as the shoes themselves and ‘unique’ is what we strive for throughout the company.

What Makes Your Company Special?

I guess it’s what I’ve just said – the uniqueness. We care so much about our customers, it’s not only a sale. It’s a relationship, and it’s those relationships that I’m so passionate about. We are not just another shoe shop.

What Is Your Greatest Achievement?

If you’re asking me about my business, I would say that winning the Klarna Smoothest Store competition. But I think it’s a collective. I’m so proud of what I’ve built. It’s not one thing I can put my finger on. As I look around my studio, I quite often stop myself in shock as I realise the magnitude of what I’ve created. As I meet my team and we discuss things, I sometimes go blank midway through the meeting, and it’s this zap of realisation – “as if we’re having a meeting about a topic that didn’t exist until I thought of it”. It’s incredibly humbling, and I’m very proud.

What Are Your Hopes for the Future?

I’m very ambitious. I want this to grow and become much more prominent. I talk about ‘the sweet spot’ quite a bit and for me, The Hand Dyed Shoe Company sweet spot is to employ a team – a family – of around ten to -fifteen bodies. To create a brand that is on the tip of people’s tongues when they think of beautiful shoes – rather like Jeffrey West or Oliver Sweeney. The Hand Dyed Shoe Company will spread a universal, co-created feeling of love around the world.

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