Summit Crazy

Summit Crazy

Summit Crazy is a Northumberland based clothing brand that tailors its products towards anyone who loves being in the outdoors.

Laura and the Summit Crazy team agreed on a trip to Thrunton Woods with a number of their ambassadors to capture, not only excellent products shots but also the feeling of freedom that such a fantastic location provides.

Due to the logistics involved, I decided to use natural light and a reflector.

Although the intense sun was a challenge, all parties were pleased with the final results.

 

Interview With Summit Crazy Company Director – Laura Kennedy:

Who Are You and What Do You Do? 

I’m Laura, part of the Summit Crazy Team, based in the North East. As it’s a small family business, I am involved in all areas of the company, including managing the website, designing and printing products, social media, and more. 

Can You Tell Me About Your Company, How It Got Started and What It Provides? 

The idea for Summit Crazy began in 2017. My brother was doing a lot of ultra runs and wanted a t-shirt that no one else would have at races. After having sketched some logo ideas, we knew we wanted the name to have Summit in it. After trying loads of options, Crazy jumped out. This way, the name can sort of have two meanings: Summit (mountain), Summit (something). We decided to get a t-shirt design printed and then when people were asking at races where he got it from; Summit Crazy was born. We began with just three products: two t-shirts and a tech t-shirt. 

Officially launching in January 2019, we now sell a range of casual and performance wear and accessories, including our latest accessory, the wide neck soft flask, through our website and stockists. 

What Makes Your Company Different to Other Outdoor Companies? 

We are still quite a new brand, so we are just at the start of our journey. 

Summit Crazy is for anyone who likes the outdoors. Anyone can do #summitcrazy. Whether you are hiking up your first mountain, taking part in C25K or running a 200-mile ultra, you are doing #summitcrazy. 

We are a small family business, so we are very hands-on. We are delivering local orders on a pushbike, testing products at our base in Northumberland or attending local fairs. 

Why Did You Contact Centre Stage? 

We were launching part of our new range, so we were looking to get some product photos. We came across Centre Stage when looking for a local photographer. 

What Did You Want to Get From the Shoot? 

We didn’t want the usual white background product shots you see on a lot of websites. Our brand is all about the outdoors, so we wanted something to reflect this. 

Did You Achieve What You Wanted? 

Yes, we received a variety of images we had asked for in our brief, including close up brand shots and more relaxed shots. 

Did Anyone Else Help Out on This Shoot?

Our local ambassadors, Sharon, Duncan and Georgina, were there to model for us. They did a great job.

How Did You Find Working With Paul? 

There was plenty of communication before the meeting, so we knew what to expect. It also allowed Paul to understand what we would be looking for. Paul is friendly and chatty, so it helped put the models at ease. We received the photos within a couple of days. 

Could You Describe Paul’s Style? 

He was relaxed and easy-going. Able to easily switch between a portrait shot to a casual group shot. We were looking for brand images, but with a natural feel and we think he was able to catch that. 

Would You Work With Paul Again? 

Yes, we have already discussed ideas for the next project. 

Where Can People Go to Find Out More About Summit Crazy? 

You can find us on social media @summitcrazy or our website www.summitcrazy.co.uk 

 

 

 

 

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Clothing brand advertising photoshoot

Summit Crazy

Summit Crazy is a Northumberland based clothing brand that tailors its products towards anyone who loves being in the outdoors.

Laura and the Summit Crazy team agreed on a trip to Thrunton Woods with a number of their ambassadors to capture, not only excellent products shots but also the feeling of freedom that such a fantastic location provides.

Due to the logistics involved, I decided to use natural light and a reflector.

Although the intense sun was a challenge, all parties were pleased with the final results.

 

Interview With Summit Crazy Company Director – Laura Kennedy:

Who Are You and What Do You Do? 

I’m Laura, part of the Summit Crazy Team, based in the North East. As it’s a small family business, I am involved in all areas of the company, including managing the website, designing and printing products, social media, and more. 

Can You Tell Me About Your Company, How It Got Started and What It Provides? 

The idea for Summit Crazy began in 2017. My brother was doing a lot of ultra runs and wanted a t-shirt that no one else would have at races. After having sketched some logo ideas, we knew we wanted the name to have Summit in it. After trying loads of options, Crazy jumped out. This way, the name can sort of have two meanings: Summit (mountain), Summit (something). We decided to get a t-shirt design printed and then when people were asking at races where he got it from; Summit Crazy was born. We began with just three products: two t-shirts and a tech t-shirt. 

Officially launching in January 2019, we now sell a range of casual and performance wear and accessories, including our latest accessory, the wide neck soft flask, through our website and stockists. 

What Makes Your Company Different to Other Outdoor Companies? 

We are still quite a new brand, so we are just at the start of our journey. 

Summit Crazy is for anyone who likes the outdoors. Anyone can do #summitcrazy. Whether you are hiking up your first mountain, taking part in C25K or running a 200-mile ultra, you are doing #summitcrazy. 

We are a small family business, so we are very hands-on. We are delivering local orders on a pushbike, testing products at our base in Northumberland or attending local fairs. 

Why Did You Contact Centre Stage? 

We were launching part of our new range, so we were looking to get some product photos. We came across Centre Stage when looking for a local photographer. 

What Did You Want to Get From the Shoot? 

We didn’t want the usual white background product shots you see on a lot of websites. Our brand is all about the outdoors, so we wanted something to reflect this. 

Did You Achieve What You Wanted? 

Yes, we received a variety of images we had asked for in our brief, including close up brand shots and more relaxed shots. 

Did Anyone Else Help Out on This Shoot?

Our local ambassadors, Sharon, Duncan and Georgina, were there to model for us. They did a great job.

How Did You Find Working With Paul? 

There was plenty of communication before the meeting, so we knew what to expect. It also allowed Paul to understand what we would be looking for. Paul is friendly and chatty, so it helped put the models at ease. We received the photos within a couple of days. 

Could You Describe Paul’s Style? 

He was relaxed and easy-going. Able to easily switch between a portrait shot to a casual group shot. We were looking for brand images, but with a natural feel and we think he was able to catch that. 

Would You Work With Paul Again? 

Yes, we have already discussed ideas for the next project. 

Where Can People Go to Find Out More About Summit Crazy? 

You can find us on social media @summitcrazy or our website www.summitcrazy.co.uk 

 

 

 

 

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