Why Choose an Event Videographer

The success of any event comes down to how much buzz you can generate and, ultimately, how many tickets you sell or, if it’s a free event, how many people attend. Think of anything from Edinburgh’s famed Christmas Markets to music festivals like Glastonbury and internationally renowned conferences like Brighton SEO; they all sell tickets by having great reputations. Guests share their stories on social media and via word of mouth,  which helps to create great anticipation for the ‘next one.’. 

But while guests may have a ‘buzz’ after your event, this organic marketing often isn’t enough to secure future sales. 

So how can you, as a business owner, event manager or marketing professional, help maximise your event’s reputation and show the world how much your guests enjoyed it? All while building anticipation and excitement for next year? That’s where event videography comes in. 

Whether you’ve already launched a successful event or you’re planning one, event videography is the best method for capturing the magic of your event and showing future audiences exactly what they might be missing out on. 

Event videography to market new events

For event managers, marketers and PR professionals, launching new events that don’t have an existing fan base is no easy task: you not only have to organise the event itself, but you must also stoke anticipation and excitement. Traditional techniques such as VIP launch parties, flyers, email marketing are all effective ways of getting bums on seats. 

But when it comes to online marketing, top-notch videography is crucial.  However, if you don’t have existing event footage, what can you showcase if an event hasn’t even launched? 

A great event videographer can help you find potential stories and scenes that will create excitement without having a full crowd in attendance. This can include:

    • Pre-event promotional reels: footage of the initial event setup, including stalls/hosts/attendees.
    • Event walkthroughs: a video guide through the event, showing customers what’s on offer and serving as a guided tour for trickier to navigate locations such as festival sites.
    • Interviews with hosts/attendees: event hosts or stalls, etc, can often generate excitement by doing video interviews that you can share online even without a pre-existing reputation. However, if you’ve also got some big exhibitors in attendance, you can leverage their reputation and promote them with a video. 

Videography for established events

If you’ve been running an event for a long time, chances are you will have plenty of guests in attendance from day one. As a result, you’ll have options around videography – but the main choices are whether you need video assets to market the event now or if you’re simply looking to collect footage on the day to use as a promotion for future events. 

As an event videographer, I find the best opportunity to create great videos to use in the same year’s marketing calendar is either at a pre-launch VIP style event or the first few days of the event. Saving filming until the days that have the biggest crowds in attendance typically means that the video footage itself is more suited to marketing future events – but will benefit from showing the event at its most bustling and unmissable. 

In action: V02 Max Racing Triathlon

The Wooodhorn Museum Triathlon was held in July 2021 and saw hundreds of attendees running, cycling and swimming through an exciting yet gruelling physical event. My event videography focused on capturing the day as it happened, then editing it down to convey the kinetic movement and fan support that helped fuel the runner’s efforts. 

This video can now be used by VO2 Max Racing Events to advertise future races and show their fans on social media that they know how to hold a spectacular event.  

 

The benefits of event videography

Compelling stories and flexible focus

Videography, especially documentary-style shooting, which is my preference, is all about capturing and conveying stories. For events, a video project captures its excitement and energy in a way impossible to match with any other technique.

Event videos not only entice new customers/visitors by generating excitement, but they can also answer many of the questions future guests might have. That’s due to the versatility of videography as a medium – you can create a ‘promo’ of the event full of audience shots and vendor snippets or a more focused documentation of a single presentation. Whatever your event is going to be, you can use video to really capture its ‘core’ and then convey that to audiences across the globe…

Ongoing longevity

Videography gives events longevity far beyond themselves. For example, if you’re hosting a seminar or talk, what could be just 1-2 hours of actual event time can become an almost infinitely rewatchable piece of content. Think of TED Talk events – which typically have a few hundred attendees at most but can reach millions of views once posted to YouTube. 

Even if your event is a long-term occasion held over a number of days or weeks, such as a food festival or Christmas market, videography can extend its lifespan far past the time when all the vendors pack up. 

For corporate events, this documentation of your company’s efforts can be used to show new colleagues or employees critical information and celebrate your successes and as a recruitment tool for social media. 

Professional quality

We all know videos are ‘good’, but often marketing managers or event planners have to cut down on budgets. Unfortunately, this can lead to videography seeming a luxury service – especially if you decide instead to rely on visitor footage from smartphones and social media posts. 

While photos can be useful, there’s no replacement for a centralised storytelling video produced using the highest quality footage for a truly professional end result. 

Enhanced reach

Events, especially new ones, are limited in their reach – usually by location. A small event in Newcastle, for example, is unlikely to attract international visitors. However, with compelling event videography, you can expose audiences across the globe to your event. 

Beyond that, a more practical ‘reach’ benefit is that some events are capped by physical dimensions. For example, if you’re hosting a talk, there may be a limit on guest numbers, so videography enables you to reach far beyond attendance limits. 

Powerful portfolio 

Event videography is the only real way to capture the ‘feel’ of the event. Where photographs can capture snippets, a well-shot video will depict the energy and excitement of the occasion. As such, event videos are ideal as portfolio pieces that can showcase your work in an emotive and evocative way. 

This portfolio has a range of uses – from marketing and social media through to securing ongoing funding for future events. 

So for those either planning an event or regularly running them, hiring an event videographer will help you capture the success of your project and entice new audiences. Get in touch today if you’d like to know about what I can offer. 

Why Choose an Event Videographer

The success of any event comes down to how much buzz you can generate and, ultimately, how many tickets you sell or, if it’s a free event, how many people attend. Think of anything from Edinburgh’s famed Christmas Markets to music festivals like Glastonbury and internationally renowned conferences like Brighton SEO; they all sell tickets by having great reputations. Guests share their stories on social media and via word of mouth,  which helps to create great anticipation for the ‘next one.’. 

But while guests may have a ‘buzz’ after your event, this organic marketing often isn’t enough to secure future sales. 

So how can you, as a business owner, event manager or marketing professional, help maximise your event’s reputation and show the world how much your guests enjoyed it? All while building anticipation and excitement for next year? That’s where event videography comes in. 

Whether you’ve already launched a successful event or you’re planning one, event videography is the best method for capturing the magic of your event and showing future audiences exactly what they might be missing out on. 

Event videography to market new events

For event managers, marketers and PR professionals, launching new events that don’t have an existing fan base is no easy task: you not only have to organise the event itself, but you must also stoke anticipation and excitement. Traditional techniques such as VIP launch parties, flyers, email marketing are all effective ways of getting bums on seats. 

But when it comes to online marketing, top-notch videography is crucial.  However, if you don’t have existing event footage, what can you showcase if an event hasn’t even launched? 

A great event videographer can help you find potential stories and scenes that will create excitement without having a full crowd in attendance. This can include:

    • Pre-event promotional reels: footage of the initial event setup, including stalls/hosts/attendees.
    • Event walkthroughs: a video guide through the event, showing customers what’s on offer and serving as a guided tour for trickier to navigate locations such as festival sites.
    • Interviews with hosts/attendees: event hosts or stalls, etc, can often generate excitement by doing video interviews that you can share online even without a pre-existing reputation. However, if you’ve also got some big exhibitors in attendance, you can leverage their reputation and promote them with a video. 

Videography for established events

If you’ve been running an event for a long time, chances are you will have plenty of guests in attendance from day one. As a result, you’ll have options around videography – but the main choices are whether you need video assets to market the event now or if you’re simply looking to collect footage on the day to use as a promotion for future events. 

As an event videographer, I find the best opportunity to create great videos to use in the same year’s marketing calendar is either at a pre-launch VIP style event or the first few days of the event. Saving filming until the days that have the biggest crowds in attendance typically means that the video footage itself is more suited to marketing future events – but will benefit from showing the event at its most bustling and unmissable. 

In action: V02 Max Racing Triathlon

The Wooodhorn Museum Triathlon was held in July 2021 and saw hundreds of attendees running, cycling and swimming through an exciting yet gruelling physical event. My event videography focused on capturing the day as it happened, then editing it down to convey the kinetic movement and fan support that helped fuel the runner’s efforts. 

This video can now be used by VO2 Max Racing Events to advertise future races and show their fans on social media that they know how to hold a spectacular event.  

 

The benefits of event videography

Compelling stories and flexible focus

Videography, especially documentary-style shooting, which is my preference, is all about capturing and conveying stories. For events, a video project captures its excitement and energy in a way impossible to match with any other technique.

Event videos not only entice new customers/visitors by generating excitement, but they can also answer many of the questions future guests might have. That’s due to the versatility of videography as a medium – you can create a ‘promo’ of the event full of audience shots and vendor snippets or a more focused documentation of a single presentation. Whatever your event is going to be, you can use video to really capture its ‘core’ and then convey that to audiences across the globe…

Ongoing longevity

Videography gives events longevity far beyond themselves. For example, if you’re hosting a seminar or talk, what could be just 1-2 hours of actual event time can become an almost infinitely rewatchable piece of content. Think of TED Talk events – which typically have a few hundred attendees at most but can reach millions of views once posted to YouTube. 

Even if your event is a long-term occasion held over a number of days or weeks, such as a food festival or Christmas market, videography can extend its lifespan far past the time when all the vendors pack up. 

For corporate events, this documentation of your company’s efforts can be used to show new colleagues or employees critical information and celebrate your successes and as a recruitment tool for social media. 

Professional quality

We all know videos are ‘good’, but often marketing managers or event planners have to cut down on budgets. Unfortunately, this can lead to videography seeming a luxury service – especially if you decide instead to rely on visitor footage from smartphones and social media posts. 

While photos can be useful, there’s no replacement for a centralised storytelling video produced using the highest quality footage for a truly professional end result. 

Enhanced reach

Events, especially new ones, are limited in their reach – usually by location. A small event in Newcastle, for example, is unlikely to attract international visitors. However, with compelling event videography, you can expose audiences across the globe to your event. 

Beyond that, a more practical ‘reach’ benefit is that some events are capped by physical dimensions. For example, if you’re hosting a talk, there may be a limit on guest numbers, so videography enables you to reach far beyond attendance limits. 

Powerful portfolio 

Event videography is the only real way to capture the ‘feel’ of the event. Where photographs can capture snippets, a well-shot video will depict the energy and excitement of the occasion. As such, event videos are ideal as portfolio pieces that can showcase your work in an emotive and evocative way. 

This portfolio has a range of uses – from marketing and social media through to securing ongoing funding for future events. 

So for those either planning an event or regularly running them, hiring an event videographer will help you capture the success of your project and entice new audiences. Get in touch today if you’d like to know about what I can offer. 

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